Webinar - Communicating Your Research via Social and Traditional media - Spring 2022 (in English)
Date/Time: Thursday June 16, 2022 | 10:30 a.m. to 11:30 a.m.
Ms. Chonglu Huang - Social media manager, FoM, Marcom Office
Mr. David McFadden - Researcher writer, FoM, Marcom Office
Target Audience: All faculty members at the Faculty of Medicine (clinicians and basic science)
About the Faculty of Medicine’s 'COMMUNICATING YOUR RESEARCH VIA SOCIAL AND TRADITIONAL MEDIA' workshop
What kind of social media platform might be best to share my research? What do I do if a major media outlet wants me on their broadcast? How can I effectively promote the work I’m doing? Whether you are a newbie to social media and mainstream media or would like to ramp up your skills and know-how, the Faculty of Medicine’s workshop will provide attendees with insights in how best to share their research findings with the world.
The two-pronged presentation will focus on practical learning and tips that you can implement right away. It will delve into specifics on crafting successful posts, the benefits of being active on social media, as well as offer counsel on legacy media interviews and how best to share your expertise.
Content of presentation
· Learn how to explain your science on social media succinctly and with visuals
· Find your targeted community through relevant tags
· Best practices for content creation on social media platforms
· See examples of successful posts by peers in medicine
· How to create a social media strategy that gets results
· Tips and tricks for the dominant platforms
· Benefits to saying yes to media appearances, interviews
· Dos and don’ts when giving interviews
· Steps to take before the media interview
· How we can help amplify your research findings, collaboration successes
· Q&A and discussion
· Demonstrate how to effectively share your research
· Build your academic peer networks
· Assess your research to identify the key messages
· Develop your research key messages for a broad audience.
· Explain/demonstrate best practices in conduct on social media and when appearing in mainstream media